2025
Parishudhha
Parishuddha is dedicated to crafting natural cold pressed, promoting a healthy lifestyle deeply rooted in culture.
We started by developing a strong visual identity, including a clean, sophisticated logo, balanced typography, and a neutral yet striking color palette. Every design choice was made to complement their product’s aesthetic and reinforce their commitment to simplicity.
Client
2025
Timeline
4 weeks
Service(s)
Brand identity
Project goals
The goal was to create an experience that reflects Parishuddha's confidence, purity, and premiumness. From identity to packaging, every element was built to reinforce trust and guide users through key information with ease.
Beyond visual design, the focus was on touch and feel of the packaging, and positioning, ensuring the brand can become the first choice of their target customer.
Result
Since launch, Parishuddha has gone from selling in Plastic bottles to upgrading to a Glass Bottle, promoting non-toxic materials and justifying the premium price-tag.
More than just an upgrade in the bottle material, this has bought an upgrade in the overall customer experience, turning them from one time purchases to loyal brand advocates.
More works
4.5 / 5
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